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35:["$","div",null,{"className":"bg-white rounded-lg shadow-sm p-8","children":[["$","h2",null,{"className":"typo-large mb-6 text-mist-950","children":"Frequently Asked Questions"}],["$","div",null,{"className":"space-y-6","children":[["$","div","0",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"What's the difference between markup and margin?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"Markup is profit as a percentage of cost (what you paid). Margin is profit as a percentage of selling price (what customers pay). A $100 cost sold for $150 has a 50% markup but only a 33.3% margin. Markup is always the larger number for the same transaction.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}],["$","div","1",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"How do I calculate markup percentage?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"Divide your profit by your cost, then multiply by 100. If you paid $80 and sold for $100, your profit is $20. Markup = ($20 ÷ $80) × 100 = 25%.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}],["$","div","2",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"What is a good markup percentage for retail?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"It depends on your product category and overhead costs. Grocery stores operate on 10-25% markups due to high volume and low margins. Specialty retail and clothing often use 50-100% markup. Jewelry and luxury goods can go even higher. Consider your rent, staffing, and other costs when setting markup.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}],["$","div","3",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"Is 50% markup the same as 50% margin?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"No, and this is a common mistake. A 50% markup means you added half your cost as profit. A 50% margin means half your selling price is profit. 50% markup equals only 33.3% margin. If you need a 50% margin, you actually need a 100% markup.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}],["$","div","4",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"How do I find selling price from cost and markup?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"Multiply your cost by (1 + markup percentage as a decimal). For a $40 item with 60% markup: $40 × 1.60 = $64 selling price.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}],["$","div","5",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"What markup do restaurants typically use?"}],"$L37"]}],"$L38","$L39","$L3a","$L3b"]}]]}]
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37:["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"Restaurants commonly use 150-300% markup on food items, with beverages marked up even higher (200-400%). This accounts for significant overhead including rent, labor, utilities, and food waste. A dish costing $8 in ingredients might sell for $24-32.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]
38:["$","div","6",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"How do I calculate markup if I already know my selling price?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"Work backward using this formula: Markup % = ((Selling Price - Cost) ÷ Cost) × 100. If your cost is $75 and selling price is $100: (($100 - $75) ÷ $75) × 100 = 33.3% markup.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}]
39:["$","div","7",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"Should I use markup or margin for pricing?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"Most businesses use markup for setting prices because it's more intuitive—you're adding a percentage to what you paid. Use margin when analyzing profitability or comparing to industry benchmarks. Many successful businesses track both metrics.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}]
3a:["$","div","8",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"What's the formula to convert markup to margin?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"Margin = Markup ÷ (1 + Markup). For a 50% markup (0.50 as decimal): 0.50 ÷ 1.50 = 0.333, or 33.3% margin. To convert margin to markup: Markup = Margin ÷ (1 - Margin).","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}]
3b:["$","div","9",{"className":"pb-6 last:pb-0","children":[["$","h3",null,{"className":"text-lg font-medium text-mist-950 mb-3","children":"Why is markup always higher than margin?"}],["$","div",null,{"className":"prose max-w-none text-mist-600","children":["$","$L32",null,{"content":{"root":{"children":[{"children":[{"detail":0,"format":0,"mode":"normal","style":"","text":"Because markup uses cost as the denominator (smaller number) while margin uses selling price as the denominator (larger number). When you divide by a smaller number, you get a larger percentage. This is why 100% markup equals only 50% margin.","type":"text","version":1}],"direction":null,"format":"","indent":0,"type":"paragraph","version":1,"textFormat":0,"textStyle":""}],"direction":null,"format":"","indent":0,"type":"root","version":1}}}]}]]}]
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