Sunglasses Product Configurator Template

What is a Sunglasses Product Configurator?

A product configurator is an interactive tool that guides customers through customizing products to their exact specifications. For eyewear businesses, a sunglasses product configurator handles the complexity of frame styles, lens types, colors, sizes, and add-ons while displaying real-time pricing throughout the selection process.

This visual product configurator serves both customers and businesses. Shoppers get an engaging, transparent experience where they can explore options and see exactly what they'll pay. Business owners automate the quote-to-order process, capture detailed preferences, and eliminate back-and-forth communication typically required for custom eyewear orders.

Who is This Online Product Configurator For?

Eyewear Retailers and Optical Shops A sunglasses configurator bridges the gap between in-person service and digital convenience, replicating the consultative store experience online. Customers explore options methodically with the same clarity they'd expect in-store.

Direct-to-Consumer Sunglasses Brands DTC brands offering unique frame styles benefit from a product configurator tool that showcases customization possibilities. It becomes your digital showroom, proving customers can get exactly what they want.

Prescription Eyewear Services Businesses combining fashion with prescription accuracy use this ecommerce product configurator to capture every detail upfront—reducing errors and providing instant, accurate quotes.

Wholesale and B2B Suppliers B2B clients can select models, specify quantities, and see volume pricing calculated automatically. This website product configurator gives buyers flexibility to explore options independently.

How Does This Product Configurator Tool Work?

The configurator presents options in a logical sequence. It begins with model selection—customers choose between frame styles like Wayfarer or Aviator, each displayed visually for immediate clarity.

Additional customization layers appear next: prescription options, quantity adjustments via text input or slider, and dropdowns for color and size variants. The interactive product configurator keeps real-time pricing visible throughout, building confidence as customers add options.

The form captures customer name, email, and delivery preferences. On submission, all configuration data routes to your order management systems, CRMs, or email sequences—transforming manual processing into streamlined automation.

Product Configurator Examples in Action

Boutique Sunglasses Store A luxury boutique implemented a visual product configurator featuring Italian frame collections with lens tinting and polarization options. Customers explored the full range 24/7. Within three months, online orders reached 35% of total revenue.

Prescription Sports Sunglasses An outdoor company deployed this product configurator software to walk customers through activity-based frame recommendations with prescription guidance. Result: 60% reduction in customer service time.

B2B Wholesale Distributor A distributor used the ecommerce product configurator with tiered pricing at 10, 25, and 50-unit thresholds. Order processing dropped from 3.2 days to same-day.

Benefits of Adding a Product Configurator to Your Website

Business Benefits:

Automated Quote Generation This online product configurator eliminates manual quoting by letting customers configure products and see pricing themselves—freeing staff for higher-value work.

Higher Average Order Value Visual product configurators increase order values through transparent upselling—customers see premium options and add features they might otherwise miss.

Customer Preference Data Every configurator interaction generates data about popular models, colors, and options—informing inventory and pricing decisions.

24/7 Sales Capability Your product configurator tool captures orders during evenings, weekends, and across time zones without additional staffing.

Customer Benefits:

Transparent Pricing Real-time price updates eliminate surprises and reduce cart abandonment.

Self-Service Experience Customers explore at their own pace without waiting for quotes or feeling sales pressure.

Visual Product Selection See frames and colors visually rather than imagining from text descriptions.